Companies
How to Choose the Right Message
Knowing which message will resonate most with an audience can be challenging. There are numerous factors to consider, such as the phrasing you use, the words you choose, and more. Many organizations have tried-and-true messaging that, year after year, season after season, market shift after market shift, continues to deliver results and ROI. But how…
Read MoreTalk It Out: Successful Focus Group Discussion Tips
A lot of thoughtful work and planning goes into ensuring a focus group discussion generates the type of deep insights a client seeks. Here are a few tips from our experts on how to successfully moderate one. Focus groups generate deep insights by bringing together a small group of people (usually about eight to ten)…
Read MoreAn Interview with Rob Autry
It will come as no surprise to anyone who works with us, that we love what we do and we will never turn down an opportunity to talk about our passion for polling. Survey questions and data compilation may not be the most exciting conversation topics for everyone, but when you dig deep you see…
Read MoreThe Benefits of Market Research
Market research is the best tool for getting the targeted, industry-specific insights required to make truly strategic business decisions. Strengthening or expanding your organization’s foothold in the market can be challenging. There are numerous factors to take into account. Some are standard considerations, such as best practices surrounding business management and administration. Others are more…
Read MoreThe Impact of the Pandemic on Survey Research
A deeper look at how the pandemic affected polling It’s been over one year since we published a letter to our clients about the changes that the COVID-19 pandemic brought to Meeting Street Insights. We wanted to take this opportunity to take a deeper look at how the pandemic affected polling in both the long-…
Read MoreOptimism Plunges Among Minnesota Manufacturing Executives
The latest annual study conducted by Meeting Street Insights on behalf of Enterprise Minnesota shows deep concerns among manufacturing executives. Every year, Meeting Street Insights conducts a State of Manufacturing survey for Enterprise Minnesota. Hundreds of manufacturing executives in the state, including owners, CEOs, CFOs, COOs, presidents, vice presidents, and managing officers share their observations…
Read MoreVoter Opinions on the Economic Fallout of COVID-19
The second post in the ongoing national survey series about COVID-19, How Coronavirus is Changing America, focuses on job losses and public perception of the economy. The economic disruption caused by COVID-19 is staggering. Despite the federal government’s passage of the CARES Act, PPP, and subsequent other bailout efforts, the U.S. economy has lost all…
Read MoreMinnesota Manufacturing Survey Shows Drop in Key Projections
While Minnesota’s manufacturers share broad long-term confidence about the future prospects of their companies, they are concerned about the impacts of COVID-19 on their businesses and on the broader economy. The State of Manufacturing® is an annual survey of 400 Minnesota manufacturing executives that Meeting Street Insights conducts on behalf of the Enterprise Minnesota, a…
Read MoreThe Art and Science of Research (eBook)
Generally speaking, most research methodologies are relatively standard tools. And like most tools, their value depends on the ability of the user. How well you balance qualitative and quantitative research can determine whether or not you win. This eBook will help you set a strategy and hypothesis, and deploy questions that expose the valuable insights…
Read MoreHow to Know What Research Methodologies to Use for the Insights You Need
Generally speaking, most research methodologies are relatively standard tools. And like most tools, their value depends on the ability of the user. How well you balance the art (technique) and science (tools) of qualitative and quantitative research can determine whether or not you win. Learn how to set a strategy and hypothesis, and deploy questions…
Read More