Margin of Error in Survey Research

Margin of error is a very specific measure of sample bias, and it can help you determine how accurate a survey is likely to be. But it doesn’t account for every bias that might impact the accuracy of a survey. To get to more accurate results, survey researchers must contend with bias, both their own…

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An Interview with Rob Autry

It will come as no surprise to anyone who works with us, that we love what we do and we will never turn down an opportunity to talk about our passion for polling. Survey questions and data compilation may not be the most exciting conversation topics for everyone, but when you dig deep you see…

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The Benefits of Market Research

Market research is the best tool for getting the targeted, industry-specific insights required to make truly strategic business decisions. Strengthening or expanding your organization’s foothold in the market can be challenging. There are numerous factors to take into account. Some are standard considerations, such as best practices surrounding business management and administration. Others are more…

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