How to Choose the Right Message
Knowing which message will resonate most with an audience can be challenging. There are numerous factors to consider, such as the phrasing you use, the words you choose, and more. Many organizations have tried-and-true messaging that, year after year, season after season, market shift after market shift, continues to deliver results and ROI. But how…
Read MoreTalk It Out: Successful Focus Group Discussion Tips
A lot of thoughtful work and planning goes into ensuring a focus group discussion generates the type of deep insights a client seeks. Here are a few tips from our experts on how to successfully moderate one. Focus groups generate deep insights by bringing together a small group of people (usually about eight to ten)…
Read MoreTo Poll or Not to Poll
Due To The Prominence Of Polls, Clients Often Come To Meeting Street Insights Assuming They Are The Best And Easiest Method For Getting The Information They Need. Often This Is True. Sometimes It’s Not. When we at Meeting Street tell new acquaintances what we do for a living, most people hear “market research” and think…
Read MoreMargin of Error in Survey Research
Margin of error is a very specific measure of sample bias, and it can help you determine how accurate a survey is likely to be. But it doesn’t account for every bias that might impact the accuracy of a survey. To get to more accurate results, survey researchers must contend with bias, both their own…
Read MoreFive Tools to Help You Talk Turkey with the Family
Get a few tips from our trained focus group moderators on navigating holiday get-togethers. The holiday season is officially upon us and, for many of us, that means spending quality time with the family. If you’re one of the fortunate few, your relatives and you share “relatively” the same viewpoints on some of life’s more…
Read MoreAn Interview with Rob Autry
It will come as no surprise to anyone who works with us, that we love what we do and we will never turn down an opportunity to talk about our passion for polling. Survey questions and data compilation may not be the most exciting conversation topics for everyone, but when you dig deep you see…
Read MoreA Behind-the-Scenes Look at Meeting Street Insights
Learn more about the history, philosophy, and practices of our firm, and how they lead to stronger partnerships and better insights for our clients. As a founder and business owner, one of the most important things I do is to evaluate where we’ve been and where we’re going. This process of reflection helps me better…
Read MoreThe Benefits of Market Research
Market research is the best tool for getting the targeted, industry-specific insights required to make truly strategic business decisions. Strengthening or expanding your organization’s foothold in the market can be challenging. There are numerous factors to take into account. Some are standard considerations, such as best practices surrounding business management and administration. Others are more…
Read MoreThe Impact of the Pandemic on Survey Research
A deeper look at how the pandemic affected polling It’s been over one year since we published a letter to our clients about the changes that the COVID-19 pandemic brought to Meeting Street Insights. We wanted to take this opportunity to take a deeper look at how the pandemic affected polling in both the long-…
Read MorePresidential Approval Ratings at 100 Days
How President Biden’s 100th day approval ratings compare to his predecessors, and what it might mean for the midterms. President Franklin D. Roosevelt gave a radio address on July 24, 1933, to reflect on his first few months in office. He had begun his presidency by convening Congress into a special session that managed to…
Read More