How to Choose the Right Message

Knowing which message will resonate most with an audience can be challenging. There are numerous factors to consider, such as the phrasing you use, the words you choose, and more. Many organizations have tried-and-true messaging that, year after year, season after season, market shift after market shift, continues to deliver results and ROI. But how…

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The Benefits of Market Research

Market research is the best tool for getting the targeted, industry-specific insights required to make truly strategic business decisions. Strengthening or expanding your organization’s foothold in the market can be challenging. There are numerous factors to take into account. Some are standard considerations, such as best practices surrounding business management and administration. Others are more…

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Minnesota Manufacturing Survey Shows Drop in Key Projections

While Minnesota’s manufacturers share broad long-term confidence about the future prospects of their companies, they are concerned about the impacts of COVID-19 on their businesses and on the broader economy. The State of Manufacturing® is an annual survey of 400 Minnesota manufacturing executives that Meeting Street Insights conducts on behalf of the Enterprise Minnesota, a…

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