Is there anything more fundamentally American than football? It’s got community and camaraderie, traditions and superstitions, and some pretty awesome snacks. But best of all, it’s got competition. Some friendly. Most fierce. And not just within the NFL or college leagues, but between them, too. We ran a national voter survey to capture a snapshot of…

Generally speaking, most research methodologies are relatively standard tools. And like most tools, their value depends on the ability of the user. How well you balance the art (technique) and science (tools) of qualitative and quantitative research can determine whether or not you win. Learn how to set a strategy and hypothesis, and deploy questions…