Insights

Insights

research method

How to Know What Research Methodologies to Use for the Insights You Need

Generally speaking, most research methodologies are relatively standard tools. And like most tools, their value depends on the ability of the user. How well you balance the art (technique) and science (tools) of qualitative and quantitative research can determine whether or not you win. Learn how to set a strategy and hypothesis, and deploy questions…
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know the winning issues,
targets, and positioning

know the winning issues,
targets, and positioning