Research
Do you Know How Voters Feel About Capitalism and Socialism?
Few words in political discourse are as charged as the term socialism. Even getting people to agree on a definition is complicated. What is socialism? Is it government control of the means of production? Is it a market economy with significant government regulation? Despite how commonplace the term is in the public discourse, the reality…
Read MoreThe Art and Science of Research (eBook)
Generally speaking, most research methodologies are relatively standard tools. And like most tools, their value depends on the ability of the user. How well you balance qualitative and quantitative research can determine whether or not you win. This eBook will help you set a strategy and hypothesis, and deploy questions that expose the valuable insights…
Read MoreNFL and College Football Fan Survey: Where is the Love?
Is there anything more fundamentally American than football? It’s got community and camaraderie, traditions and superstitions, and some pretty awesome snacks. But best of all, it’s got competition. Some friendly. Most fierce. And not just within the NFL or college leagues, but between them, too. We ran a national voter survey to capture a snapshot of…
Read MoreHow to Know What Research Methodologies to Use for the Insights You Need
Generally speaking, most research methodologies are relatively standard tools. And like most tools, their value depends on the ability of the user. How well you balance the art (technique) and science (tools) of qualitative and quantitative research can determine whether or not you win. Learn how to set a strategy and hypothesis, and deploy questions…
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