The Art and Science of Research (eBook)

walking on a cross walk | Market Research Firm | Public Opinion Research | Meeting St. Insights

Generally speaking, most research methodologies are relatively standard tools. And like most tools, their value depends on the ability of the user. How well you balance qualitative and quantitative research can determine whether or not you win. This eBook will help you set a strategy and hypothesis, and deploy questions that expose the valuable insights…

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How to Know What Research Methodologies to Use for the Insights You Need

research method

Generally speaking, most research methodologies are relatively standard tools. And like most tools, their value depends on the ability of the user. How well you balance the art (technique) and science (tools) of qualitative and quantitative research can determine whether or not you win. Learn how to set a strategy and hypothesis, and deploy questions…

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