To support HLN as it was exploring whether to rebrand the network, Meeting Street Insights conducted a range of quantitative and qualitative research projects. Their objectives were to uncover brand perceptions, the current and future targeted audience, reactions to talent, and pilot show testing. To answer these questions, we employed a host of formats including in-depth interviews, traditional in-person focus groups, in-person dial groups, QualBoard bulletin board discussion groups, and online panel surveys.