Meeting Street Insights has conducted more than 100 research projects on behalf of the CNN/Turner research team. The objectives have included exploring brand perception and image (including a quarterly multi-mode brand tracking study), tracking reactions to potential future talent and show testing, advertiser recall and effectiveness, and producing insights related to CNN’s coverage and analysis of live TV events.

Our research tools have included many quantitative and qualitative formats: traditional in-person focus groups, in-person dial groups, live TV online dial groups, QualBoard bulletin board discussion groups, traditional live interviewer telephone surveys, and online panel surveys.