utilize landline and cell phone interviewing to produce a high level of randomized responses in a relatively low amount of time.

collect data in several different ways to capture the best possible response rates and population sampling.

are highly customizable, simple, and wide-reaching, thanks to the format.

are also a highly customizable and simple means of reaching a wide audience.

generate insights about groups of people who may share a particular interest, occupation, or demographic.

tap into the widespread usefulness of SMS communication to contact survey respondents and can be particularly useful for segments less inclined to respond to traditional survey methods.