Tell A Stronger Story | Qualitative Research Methods | Meeting Street Insights
KNOW MORE

Qualitative research gives context and perspective. Because it’s subjective, you can hypothesize and dig deeper into what your targets think and feel. In legal terms, this would be circumstantial evidence. This is the approach we will explore with you if your questions, issues, and hypotheses require a fundamentally human element. These instances might be to ideate product concepts, investigate brand health, or explore the attitudes various market segments have about a societal issue. In every case, we will tailor the qualitative research to answer your most pressing questions and execute at scale.

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guy with yellow backback walking across crosswalk | Qualitative Research Methods | Meeting Street Insights

Qualitative Research Methods

Whether in focus groups, interviews, or other creative discussion formats, these are vital conversations. We’ll help you to design, deploy, and decipher insights you can act on and share with absolute confidence.

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Enterprise Minnesota greatly benefits from its 12-year relationship with Meeting Street. They produce our State of Manufacturing® survey and the quality, analysis, presentation, customer relations, advice, and humble approach are top notch. It's one of our best assets and we are well known throughout Minnesota for this work. We could not ask for a better partner!

~ Bob K.

We reveal the insights that help you succeed | Market Research Firm | Public Opinion Research | Meeting St. Insights

WHAT DO YOU NEED
TO KNOW MOST?

KNOW MORE. WIN MORE.

WHAT DO YOU NEED
TO KNOW MOST?

KNOW MORE. WIN MORE.